Carolyn Steel recently presented at TED Talks in Oxford. I posted an article a couple of days ago by the Guardian which was my first introduction to Carolyn's work.
I have since discovered more about her work and am incredibly impressed. This is what Ooooby is largey a resonse to.
Take a look at her website here
to learn more about why oooobying is one of the most important and enjoyable lifestyle changes we can be embracing.